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Data

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Data

It’s a couple of months old now – but sharing for posterity.

Monthly Review – Surveillance Capitalism

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Commerce Data Learning Value Work

What’s Next

Day and Night – M.C. Escher, 1938
“A masterful demonstration of symmetrical opposites.”
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Data Learning Newsletter Technology

Extra! Extra!

Extra! Extra!
Read All About It.
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Data

Data Is Being Used To Screw Us.

Abolish Big Data

A talk that argues that most of the big data is being used to screw us and mentions data trusts as a possible solution. Data trusts are an immature concept but worth considering because it’s one approach to decentralizing governance. Until we figure out data governance principles that are transparent and contextual to specific communities we should limit data aggregation by default and focus on personal agents and other fiduciaries.

Adrian Gropper – in a recent group email.

It is interesting because on the same day I received these words from a friend and occasional colleague Daniel Szuc after he received my newsletter declaring Data is Energy.

Energy is energy.
Climate is a result of energy misused.
Environment is the outcome.
What are the impacts on our environment today, inside people and in the outside environment people live in?
What contributes to the health or toxicity of the environment?
Data, understood deeply, should be used to contribute to the healthy environment … yet … how is it being used today?

Daniel Szuc and Josephine Wong

The answer, of course, is exactly what Adrian expressed above.

It is being used to screw us.

I am working through Daniel’s words and what they mean in more detail – and will come back to them at a later stage.

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Data Newsletter

Data?

Data?
Data Is Energy!
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Data

Postscript : Ad Tracking

From time to time, my newsletter gets a little TOO long and then I cut and move some of the more self-contained chunks to here, so that people can read the newsletter and if interested can jump to here for more detail. This is one of those chunks.

Are we winning? Well a whole lot more than we might have been pre-internet. 

Ad blockers are used by some 25% of internet users in 2019. In real terms, this means that 25% of internet advertising that uses trackers will not reach their intended audience. (It’s quite a bit more complicated than that, but the point is that somehow the word got out that people were being tracked and it was those pesky Ads doing all the tracking – enter Adblocking and so an industry was born and an ‘arms race’ ensued.)

The peak of the internet searching for the term ‘Ad blocker’ was September 2015. 

Me – I call it ‘tracker blocking’. There are sites that allow advertising and do not track. Ad blockers don’t work there – because there is no tracking to be blocked.

But there is no escape that at one point people were increasingly aware of ad blocking – what it was doing and most importantly – what it was doing to them. They got interested. And then it all fell away.

That’s the mistake – we need to keep piling on. Keep reminding people what is going on.

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People First Data Technology

On Blocking Ads

To be strictly accurate – we should be talking about Blocking Trackers

… I came across this article (note if you are using an ‘ad blocker’ … then guess what – they tell you that you have an ‘ad blocker’ on …. actually I don’t use an ‘ad blocker‘ – I use a ‘tracking blocker’.

That aside, I thought I would extract some pertinent quotes from the piece and add my comments. The piece appeared in Adage and was written by Jason Jercinovic – and so all the quotes below I attribute to him. Adage says that “Jason Jercinovic is global head of marketing innovation and global brand director at Havas.”

Havas is a pretty good agency that has produced some great campaigns for Air New Zealand, Global Mental Health and Canal+ – so I kind of feel that they (should at least) know what they are doing. I’ll go further. They do – but it is clear that they remain bought into the narrative of ‘poor us – we have to do this [efn_note]Use Ad Trackers[/efn_note] for it to work’. They don’t.

So – let’s get too it …

and no one can blame the advertising industry for rapidly adopting them.

I can!

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Data

A New Look At Data

Celebrating my 4 part series on data, it is designed to be;

“Non-technical, hopefully fun, definitely not definitive and absolutely a work in progress.”

John Philpin

Because if you don’t understand what it is and how it is being used against you, then you are in for a shock …

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Data

Wrong. Very Wrong.

Startups are now offering people “passive income” for their personal data. These companies claim to empower consumers to profit from personal data. But actually, they entrench an attention economy where cash-strapped consumers trade personal privacy for quick cash — much like the plasma-for-cash biz. Data exchanges broker the sale of personal data between the people who generate it and the large companies hungry for it. One, Streamr, connects real-time personal data with companies via subscription. Another, UBDI (Universal Basic Data Income), buys personal data and sells “insights” to companies. At first glance, it’s tempting … If my toaster and my watch are already collecting data, I might as well get paid for it, right?

The Hustle

My Take

Wrong. And they know it. Read more here. No most discussion needed, but if you want to – I’m ready.

What is Data anyway?


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